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In today’s ultra-competitive iGaming industry, thousands of new titles are released every year. For game providers and casino operators, this creates a relentless challenge: how do you differentiate, scale, and protect margins when products are becoming increasingly similar?
At Artio, a Swedish Oracle NetSuite partner, our mission is clear — empower game providers and operators with advanced pricing capabilities that unlock growth and create measurable competitive advantage. At the core of this approach is our proprietary billing engine, built specifically to handle the complexity of the iGaming ecosystem.
Unlocking New Pricing Opportunities
Traditional royalty management and billing tools weren’t designed for the speed, scale, and regulatory complexity of iGaming. Providers often rely on rigid systems or manual processes that:
- Slow down market entry
- Create unnecessary operational overhead
- Limit the ability to test and optimize pricing strategies
Artio’s billing module changes that.
Our custom-built billing engine allows you to:
- Tailor pricing per game title (royalty % or flat fees)
- Segment by market or jurisdiction
- Adjust prices for defined time periods (launch campaigns, seasonal pushes)
- Run short-term campaigns across multiple regions
- Automate royalty computation and reporting for ultimate compliance
This flexibility ensures that sales and business development teams can adapt to local conditions without compromising global profitability.
Example: If you want to accelerate adoption in Latin America, you can temporarily reduce pricing in that region — while leaving EMEA and APAC untouched. Traditionally, this would be a manual nightmare. With Artio, it’s automated, seamless, and fully auditable.
Learn more about our NetSuite Implementations and how we extend them for iGaming billing complexity.
Built on 20+ Years of iGaming Expertise
The concept behind Artio’s billing engine was developed by Sebastian, Artio’s founding partner, who brings over two decades of experience in the iGaming and casino technology sector.
“From my early university days, one of the first things I learned was that businesses compete on either product or price. In iGaming, products are becoming increasingly similar — but very few have explored how to effectively compete on price. I’ve always wanted to solve that challenge, and with Artio, we finally have.”
This philosophy sits at the heart of Artio: using pricing as a growth lever when traditional differentiation becomes difficult.
Why Pricing Is the New Frontier in iGaming
Most iGaming providers have historically focused on:
- Content quality (game mechanics, design, themes)
- Distribution partnerships
- Regulatory compliance
But with thousands of games flooding the market, these levers alone are no longer enough. By bringing price segmentation into the strategic mix, operators and providers can:
- Create market-specific go-to-market strategies
- Launch new titles faster with flexible pricing campaigns
- Increase lifetime value (LTV) by targeting specific player bases indirectly through operator deals
- Improve revenue forecasting through automated, real-time royalty reports
This is not just billing automation — it’s revenue strategy optimization, supported by our Optimization & Automation services.
Expanding Beyond iGaming
While built with game providers and casino operators in mind, Artio’s billing technology applies across industries facing commoditization. Any sector where products are interchangeable can benefit from:
- Dynamic pricing models
- Segmentation at market or customer level
- Automated reconciliation and self-billing
As Sebastian explains:
“A natural second segment for us is Casino Operators. Validating invoices from game providers is a massive challenge. By applying the same mechanics used for generating invoices, we can also produce purchase orders or self-bills — dramatically reducing errors and admin time.”
This versatility opens opportunities not only in iGaming but also SaaS, fintech, and entertainment verticals, where revenue leakage and manual billing remain critical pain points.
Technology + Expertise = Growth
Artio’s edge lies in combining:
- Deep iGaming expertise — decades of operational and product knowledge
- Oracle NetSuite specialization — we are a certified NetSuite partner with a proven track record
- Automation mindset — every workflow is built to reduce friction, error, and wasted time
Our clients benefit from:
- Faster time to market
- Reduced billing errors and disputes
- Improved compliance & auditability
- Ongoing managed support through our Managed Services
The Future of Pricing in iGaming
Price segmentation will define the next decade of iGaming growth. Content libraries are saturated. Marketing costs are rising. Regulation continues to tighten. The operators and providers who succeed will be those who:
- Embrace data-driven, flexible pricing strategies
- Leverage automation to eliminate complexity
- Align pricing with market realities in real time
With Artio’s billing engine and consulting expertise, providers can finally unlock this advantage.
Ready to Compete on Price?
The iGaming industry is at a turning point. Differentiating on content alone is no longer enough. Pricing is the untapped lever that will separate leaders from laggards.
At Artio, we’ve built the technology, the expertise, and the support services to help you take control.
Book a Consultation today to see how segmented pricing can fuel your growth.
